Introducing the Genie 2010 ad campaign. The "Magic Lamp" ad focuses on OASIS-C and how Genie can help home health agency owners work with the new industry changes with ease. The "Intelligent Design" ad features the actual Genie software toolbar, which highlights the intuitive left-to-right work flow of the entire application. "Smart Choice" showcases Genie's efficient, time-saving aspects.
Ad #1: Magic Lamp
(full-page: 8.5" x 11")
Headline: "Genie, Help Me get through the OASIS-C changes so I can focus on my business."
Body: "Home health industry changes are a necessary fact of life. That doesn't mean you have to let them take focus from running your business. For fourteen years, Genie has helped home health agencies across the country streamline their home health processes, so that they can focus on taking care of their patients. How can Genie help you? Learn more by visiting us on-line at GenieHelpMe.com."